Agenda | RetailTec Congress

Agenda

RetailTec Congress Agenda

31 May – 1 June 2021, Sheraton Warsaw Grand Hotel

Day I
Day II

Day 1 – 31 May 2021

9:00 – 9:15 Opening of the Congress

9:15 – 9:30 Presentation of the Guest of Honor

9:30 – 9:50 Keynote speech Topic proposals:
  • Technological trends in retail in the pandemic era - new technologies as an accelerator of change and a key factor of adaptation
  • Pandemic impact – a macro-look at changes in retail triggered by the pandemic

BLOCK 1. RETAIL LANDSCAPE POST-COVID19 - A WIDE LOOK

9:50 – 11:00 Reconstruction of the economy, strategic directions of development of the commercial sector 9:50 – 10:05 Report 10:05 – 11:00 Debate:
  • There will be no return to normality, there will be new normality - how to prepare for it and how to deal with the pandemic?
  • Long-term effects of a pandemic. Pandemic and months of lockdown (restrictions on commercial activities) - their impact on the condition of retailers.
  • The spectre of the economic crisis - how to prepare for it? Forecast for the coming months, macrotrends
  • The Next Generation EU reconstruction plan for Europe and the state’s actions towards the trade sector - a political strategy
  • What actions of state authorities do commercial networks expect in order to more effectively counteract the effects of the pandemic?
  • Acceleration of trade challenges as a factor of acceleration of the pace of change - new solutions and technologies. How has technology helped to meet new challenges?

BLOCK 2. THE (POST)PANDEMIC CLIENT

11:00 – 12:15 Research on changes in consumer behaviour and the impact on shopping habits 11:00 – 11:15 Debate Introduction 11:15 – 12:15 Debate:
  • Consumer state of mind - customer psychology during a pandemic
  • Changes in the direction of consumer preferences. Will the customer want to return to the traditional channel or stay online?
  • Changes in priorities, value chain and expectations towards retailers:
    • health is most important
    • personal safety
    • ease and safety of shopping
    • intuitiveness and contextual nature of e-shops
    • express and free delivery
    • human factor - contact with a human, not a bot
    • novelties and facilitations in purchases allowing, above all, positive shopping experiences
  • Increased price sensitivity of consumers and their decreasing purchasing power
  • Consumer patriotism - showing solidarity within local ecosystems
12:15 – 12:45 COFFEE-NETWORKING BREAK
12:45 – 13:30 Post-Pandemic client centrism - the market’s response to new challenges posed by customers 12:45 – 13:00 Introduction to use cases (report/speech/analysis):
Post-pandemic client centrism - the market’s response to new challenges posed by customers, analysis of changes introduced to the market as a fit to the new reality
13:00 – 13:30 2 x Technological use case regarding the proposed topics:
  • Practical examples of excellent change management during a pandemic
  • Reading and forecasting changes in customer behaviour through analytics
  • How to recognise customer loyalty using technology?
  • Omnichannel and customer-centric approach to digital transformation as the basis for an innovative and flexible relationship with customers
  • Customer experiences in the new reality are mainly hybrid experiences - are retailers able to offer consumers solutions that meet their expectations?

BLOCK 3. CLIMATE CENTRISM – SECOND GREEN WAVE

13:30 – 14:30 A paradigm shift and redefinition of growth in response to economic and political changes and consumer expectations Debate:
  • Main assumptions, opportunities and threats related to achieving the climate neutrality goals Europe 2050.
  • Green consumerism
  • Green initiatives by producers - more and more ecological products on store shelves, ecological packaging as a standard, carbon footprint as a factor in changing the growth paradigm
  • Is it possible to achieve success in retail with respect to the natural environment despite the increasing sales volume?
  • Why is the “wonky beetroot in Lidl” a good step towards not wasting food? Zero waste/less waste trends
14:30 – 15:00 2 x Technological use cases
  • Retail readiness to redefine consumer expectations according to climate neutrality EUROPE 2050
  • Technologies supporting the future of pro-ecological solutions in retail
  • Is a 100% green shop possible? Yes! The future of pro-ecological solutions in retail

Day 2 – 1 June 2021

BLOCK 4. THE FUTURE IS PHYGITAL – A NEW DIMENSION OF THE PURCHASING EXPERIENCE

9:00 – 10:15 Rapid development of e-commerce and modern payment systems 9:00 – 9:15 Use case 9:15 – 10:15 Debate:
  • Omnichannel challenges in the context of double-digit growth of the e-commerce market - necessary diversification of sales channels and strategies to strengthen online position (omnichannel strategy of the post-covid era)
  • New multi-formats: mobile-commerce, social-commerce, gaming-commerce, video-commerce, voice-commerce, e-commercialisation of events
  • E-commerce finance – innovations in online payments, the most popular methods of cashless payments
  • Great marketplace competition (3xA: Amazon, Allegro, Aliexpress) - what will it lead us to?
  • Has the pandemic made everything possible to buy and sell online now? The boom in niche product categories, development of e-grocery
10:15 – 11:00 A new model of traditional stores – omnichannel strategy Debate:
  • Redefinition of the role of retail space (shop/showroom/collection point/service point)
  • Multi-format and the evolution of formats, a hybrid model of traditional stores
  • How to rebuild the footfall of traditional stores after lockdown?
  • Examples of strategic partnerships as ways to overcome the crisis and increase the agility of the organisation (example of Allegro and inPost)

BLOCK 5. LOGISTICS AS THE BLOOD OF TRADE AND AN ELEMENT OF BUILDING A COMPETITIVE ADVANTAGE

11:00 – 12:00 Last mile logistics – key from the customer’s point of view Debate + use cases:
  • Evolution of the supply chain in the light of the pandemic
  • Intelligent Supply Chain - Technology-driven logistics that improves operational efficiency is the blood of an efficient omnichannel and the key to customer satisfaction in the online channel
  • Customer expectations towards the CEP industry:
    • optimisation of the so-called Last Mile: Maximise the time it takes to deliver the product to the customer’s home/parcel locker/collection point
    • Same Day Delivery, delivery in 60 minutes
    • the precision of deliveries from the so-called ETA (estimated time of arrival), i.e. short-span anticipated and implemented delivery windows, thanks to which the ordering party knows exactly when to expect their shipment
    • pro-ecological activities, taking into account the entire logistic process - packaging, means of transport (or emission programs as compensation for CO2 emissions)
  • The newest logistical solutions:
    • automation and robotisation - packing machines, shipping automation
    • real-time inventory monitoring systems
    • intelligent (smart) warehouses - will we ever turn off the light?
    • regionalisation of distribution centres as an adaptation to changing market needs
    • eco-warehouses
  • Reverse logistics – new challenges
12:00 – 12:30 COFFEE-NETWORKING BREAK

BLOCK 6. TECHNOLOGICAL USE CASES

12:30 – 13:30 Topic proposals:
  • Speed, agility and flexibility in the area of implementing new technological solutions are the key to success and competitive advantages
  • Innovative shopping formats: self-service solutions, self-service/self-service stores, phidigital (click & collect) formats
  • Digital commerce
  • AI and the ability to aggregate and properly use Big Data (predictive analytics and its role in the fight for the customer)
  • Mobile/Express Checkout, seamless payments and other alternative forms of payment and customer loyalty
  • Cloud solutions. Cloud potential - the best implementations
  • Technological innovations and security - cybersecurity

BLOCK 7. FUTURE OF RETAIL

13:30 – 14:30 How the future of trade is shaping - a prognostic summary of the conclusions of the two days of Congress Interactive presentation:
  • What will the commercial reality look like in 3-5 years?
  • RetailTec – the future of technology in the retail ecosystem

* participation during confirmation
The organizer reserves the right to change the date and place of the event
The organizer reserves the right to change the order of appearances until the final agenda of the event is set

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